Posted February 3rd, 2010
ASALMS – Lexington, MI – February 2, 2010
The ASA Late Model Series is pleased to announce that they have signed Sunoco as its “Official Race Fuel” for the next five years.
“We are very excited that we can bring America’s premier racing fuel to America’s premier short track series” stated Series Owner Ron Varney.
“Not only will Sunoco be the “Official Fuel” of the ASA Late Model Series, they will also be the “spec” fuel and a Sunoco distributor will be on hand at each of our events to ensure our teams have the fuel they need to get to victory lane” finished Varney.
“When meeting with Ron and Sandy Varney I was very pleased to find out that their goals for the series are very much the same as Sunoco Race Fuels’ goals. In essence, we both believe that the life blood of our sport lies within the grassroots community. We appreciate the faith and trust in Sunoco that the ASA Late Model Series has displayed by bringing us on as their fuel partner” shared Sunoco’s General Manager of Race Fuels Rob Marro.
For more information please visit on the ASA Late Model Series log onto www.asalatemodels.com or for more information on Sunoco log onto www.sunocoinc.com
The ASA Late Model Series is its own entity and not endorsed, sponsored or affiliated in any way with ASA Racing, American Speed Association or the ASA Member Track Program. The ASA Late Model Series is owned and operated by Ron and Sandy Varney
Posted January 18th, 2010
The ASA Late Model Series survives the 2009 season and re-groups for 2010 season. This may be the theme for many companies, series and race teams. It was a tough year in a tough economic climate where we all watched many friends lose their jobs, many businesses go under and many series close.
Sometimes things in life are not in our control and we all just have to play the cards we are dealt but the real testament is ‘are we willing to keep going despite the hardships and the obstacles’. The ASA Late Model Series wrapped up their 2009 season at the Annual Awards Banquet in Indy this past weekend. Although points funds were light this year, the series did their best to award our teams and let them know that we do appreciate them and would love to give them so much more and hope that the next couple of seasons prove to be more profitable for all involved.
For the 2010 season we have put together a program that includes the Challenge and the North Division. We have decided to eliminate the south division which was a financial draw on the series for four years.
There are a number of initiatives we have put in place for 2010 to try and ease that financial strain of the economic climate of today. There has been some restructure of the organization plans, a new marketing company has been hired with hopes of reaching new companies, the new body has been introduced in the Challenge Division to try and regenerate the interest of the short track race fan.
Over the past seven seasons of operations for the ASA Late Model Series there have always been bumps in the road. We have always faced many hurdles, bad press and rumors. But through it all we have always been able to do what we say we are going to do and put on the best race series in the country.
In an industry where the more successful you become the more adversaries you create that work to tarnish reputations; ‘It is our intention to continue with great moral standards and not resort to the same tactics used against the series by others in the industry’.
The ASA Late Model Series is still looking forward to one of the best seasons to date and we hope to retain the continued support of our teams, sponsor and tracks. We have a great 2010 schedule, a great new body package with the Ford Mustang and the Chevy Camaro; we have some great industry partners returning to the series and many other joining on.
To find out all of the latest information regarding the ASA Late Model Series, ‘America’s Premier Short Track Series’, log on to www.asalatemodels.com.
The ASA Late Model Series is its own entity and not affiliated in any way with ASA Racing, American Speed Association or the ASA Member Track Program. The ASA Late Model Series is owned and operated by Ron Varney as it has been for the past six years and will be for years to come.
Posted January 4th, 2010
Russ Chapman, the ASA Late Model Series Tech Director passed away this weekend at his home. Russ was an integral part of the series and teams and will be greatly missed by all of us.
For those that knew Russ well, you knew he was a man of great character and had a unique and distinctive manner. He was always a great friend to anyone in need and a very great friend to us.
There will only be a private memorial service for him but those that would like to send cards may send them to his wife Janice at 5414 2 creek rd. Two Rivers, WI 54241.
Russ was only 67 years old but he lived a full life that was not only interesting but impactful to those around him. Our memories of Russ and the things he accomplished in his life will help to leave his mark in this world so he will not be forgotten.
Please feel free to contact the ASALMS Office if you need further information, 1-800-385-2503.
Posted December 28th, 2009
The ASA Late Model Series presented by GM Performance Parts is proud to host the 7th Annual ‘Weekend of Champions.’ The Weekend will be held on January 15th and 16th at Indy’s Clarion Waterfront at 2930 Waterfront Parkway, West Drive , Indianapolis, IN, US, 46214 | Phone: (317) 299-8400. The event is centrally located for the many teams that will participate in this event.
It is a weekend of great fun and camaraderie and all teams are welcome to participate in all or part of the weekend. The weekend will celebrate our 7th year of racing and will play host to a number of activities.
1st we will host the ASALMS ‘How to Clinics’ on January 15th from 8am to 5pm to give new and existing teams some helpful insight on car building, marketing, travel, new products, procedures, safety and much more.
Next we will host the Annual ‘Meet & Greet’ from 7pm to midnight at the hotel. This is an informal get together for teams, crews, sponsors and officials to get together in a casual setting and participate in some solid networking that can help build a prosperous 2009 season.
Saturday morning from 9am to 12pm will be the 2010 Annual Owners/Drivers Meeting and is open to new and existing teams, crews, sponsors and officials. We will have some time for teams to share their thoughts and opinions during the meeting.
The 2009 Awards Ceremony will begin at 4:30pm on Saturday, January 16th. 4:30pm to 5:30pm will be Social hour with Awards beginning promptly at 5:30pm through 7:30pm. Dinner will be served immediately following the awards and from 8:30pm until Midnight we celebrate. This Awards Ceremony is a semi-formal event, no jeans please!
The Awards Ceremony will offer open bar and Hors d Oeuvres from 4:30pm to 5:30pm and dinner at 7:30pm with open bar resuming from 8:30pm to 11:30pm. Contact the Office for tickets.
All Champions, Rookie of the year and top three in points will be required to speak. The ASA Late Model Series Photographer, Chuck Gonzalez will be on hand for photographs.
Rooms are available for us at the Clarion Hotel for $72 you need to call (317) 299-8400 and ask for the ASA Late Model Series rate. Amenities include; Business Center, Fitness Center, Indoor Pool and hot tub, restaurant, bar and lounge, please visit choicehotels.com for more details.
The closest Airport is the Indianapolis International: 317-487-9594, 2500 South High School Road, Indianapolis, IN 46241. Budget317-248-6978, Indianapolis Airport, 6150 West Minnesota St, Indianapolis, IN 46241 - Membership number for ASALMS Teams is #BCD Y939600. This Indianapolis, IN hotel offers shuttle service to the Indianapolis International Airport, which is only 14 miles away.
A variety of restaurants, cocktail lounges and entertainment options are located in the surrounding area. Enjoy lunch and dinner at the on-site Stefano’s Restaurant & Pizzeria at the Waterfront, which specializes in Italian cuisine. Unwind after a busy day with a cocktail in the hotel bar, Excalibur. To find out more about Indianapolis visit www.indy.org .
The ASA Late Model Series Weekend of Champions is set up to be informative and enjoyable. This is great chance to meet teams and owners from other divisions, talk to the series marketing partners and have your opinion heard.
Keep up to date with the ASA Late Model Series by visiting our website at www.asalatemodels.com. The Home of America’s Premier Short Track Series.
Posted December 24th, 2009
Nashville, TN - Willie Allen, the 2007 NASCAR Truck Series Rookie of the Year and President of W.A.R. Shocks is currently seeking a talented and funded driver to compete in the ASA Late Model Series. Willie Allen Racing (W.A.R.) has the best equipment in place to run at the highest competitive level. In fact, W.A.R.’s technology won 3 of the last 5 ASA Challenge races in 2009. In the elite equipment that W.A.R. provides, a developing driver will have the opportunity to learn about the setups, feedback, and driver skills that are needed to compete with NASCAR’s best. Join W.A.R. in 2010 and let us help you get to the next level in racing. For more information, please contact Keith Boehms with Driver Relations 931-994-7639 or Jeff Dunn 931-994-8007. warshocks@ymail.com
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